College papers capitalize on Chick-fil-A spectacle

By Wednesday afternoon, I was so sick of hearing about Chick-fil-A. I was tired about hearing how the CEO made public claims (via social media) about the company’s already well-known stance on homosexuality. I was tired of hearing people rooting for the company. Tired of hearing people bash the company. Just… TIRED.

Media fatigue.

But, as much as I believe this whole charade was nothing more than a PR stunt to increase publicity, I have to give credit to the college newspapers that took this ridiculousness and localized it.

My former paper covered the issue, as well as the Daily Egyptian, SIU Carbondale’s student newspaper. I didn’t look into any other papers, but I don’t doubt that others are doing similar stories as well.

Examples like this show just how easy it is to take national stories and bring them down to the college level. Granted, both campuses have a Chick-fil-A on campus, but my point still stands.

More often than not, there is always a connection between a university an a national issue. And the coverage doesn’t just have to come across through the news section. When the Egyptian uprising was occurring, the Alestle had two international students write guest opinion columns on the issue (here and here).

It’s good to see college journalists going outside of campus and bringing stories back in, rather than waiting for events and controversies to pop up on site.

Advertisements