I’m no longer a wrestling fan.
It’s not that I don’t like wrestling anymore. I do; it’s one of my biggest passions (and has been since junior high). But, according to World
Wrestling Entertainment, I’m not a wrestling fan. WWE is re-branding the company and dropping “World Wrestling Entertainment” from their name so they will strictly be “WWE” (and it won’t stand for anything).
According to an article on WWE.com, “two key components to WWE’s brand expansion will be the active pursuit to acquire entertainment content companies and the outsourcing of WWE’s core competencies – television and film production, live event production and licensing.” The article also states that WWE will develop new television shows “including scripted, non-scripted and animated programs, as well as the launch of a new WWE network.”
I hate the idea of re-branding the company. It’s a professional WRESTLING company. Yeah, they entertain the fans. Yeah, they put on great shows and have (arguably) some of the best performers from around the world. But it’s still a wrestling company. And luckily, Vince McMahon kept that in mind during the restructuring.
There is a specific focus on bringing in new talent–much needed new talent–and Triple H (Paul Levesque) is heading up that search. According to WWE.com, Levesque is the one who brought in Sin Cara (also known as Mistico). Sin Cara made his debut last week on RAW and blew everyone away. As long as Levesque maintains that level of star power when bringing in athletes, the pure wrestling fans still have a fighting chance.
I fear that there will be so much focus on the non-wrestling aspects of the re-branding that the wrestling aspect will get pushed aside. But, if Sin Cara has anything to say about it, we know there’s no chance of that happening–especially after his extremely impressive debut.