Comment #8

Allan Lewis’ Buzz & Traction:  Making the transition from journalism to PR

I think the biggest problem with public relations and journalism is that both sides seem to think the other is “evil.” Like you, I always say that PR is the ‘dark side,’ mostly because that’s what’s handed down from writing for newspapers since high school. But then the PR textbook talks about how to work with journalists and how to convince them to run your story or cover your event–making it seem like you have to beg, plead and pray with everything you have just to get a journalist to listen to you. If both sides calm down and think rationally, there could be a lot of benefit for both, rather than this unspoken tension.

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