One of Charter’s most recent commercials makes the company look unintelligent and severely uninformed about the very product they sell.
The commercial shows people of different ages, races and cultures watching TV and talking about how important it is in their lives and how it connects them to events they didn’t even know they enjoyed. That part is good. That aspect of the commercial shows thought and gives a genuine interest in the product they’re trying to sell.
The part I have an issue with is when the characters state, “And there are people who love to tell you they don’t even watch TV. Really? Good. More for the rest of us.” Really? Everybody knows that’s not how television works. One television set being off doesn’t mean that a next door neighbor will get access to, for example, 10 more channels. Trying to create the idea that someone else can profit off of your lack of watching sporting events or sit coms is ridiculous. This makes Charter look like they don’t understand how their own product works.
Using the angle that television is a defining part of history? That’s great. Go with it. Use every avenue of that spin. It makes sense. But testing the intelligence of their customers makes Charter look like they’re out to scam the first gullible person who comes along. While that might be so, that’s not how they should market the product.