When Booker T and Diesel (Kevin Nash) returned to WWE during the Royal Rumble tonight, I marked out. I haven’t been paying attention to WWE lately, but a friend told me to watch, and with two former World Championship Wrestling (WCW) guys rumored to return, I’m glad I did.
They both got eliminated within a few minutes of their entry into the rumble, but the crowd popped for them. I would almost bet that they got better reactions than when John Cena came out. It was excellent. The fact that Vince McMahon brought back wrestlers known for their time in WCW is a great marketing strategy with Wrestlemania being in Atlanta this year.
I saw on a wrestling gossip website that WCW wrestlers may be inducted into the Hall of Fame including Dean Malenko, Arn Anderson and the Honky Tonk Man. Bringing back WCW guys should generate interest from the older fans who remember the days of the Monday Night Wars and show new fans what wrestling was before it made the complete transition to WWE domination. A nostalgia effect of sorts will be created and with that, a whole slew of ‘throwback’ merchandise will appear and the WWE marketing machine will do what is does best.
This is one of the few instances where I agree with what the WWE is doing. They are utilizing the home of the next Wrestlemania to generate interest in an old product, which creates anticipation for the Hall of Fame ceremony. And, because I love the history of wrestling just as much (or more so) than the current product, I love this idea. Let’s just hope the wrestlers McMahon brings back can keep the momentum going for a while.
Booker T’s return